B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.One crucial element of the B2B pu

The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no longer exists, as well as various other realities regarding modern B2B advertising. We review just how the buying journey is now totally fragmented as well as the manner in which area structure can assist marketers take back control of the expl

Mark Donnigan: It's going wonderful, Ben. I am so happy to be below on your program.Especially offered the relevance and the urgency of the subject we're going to be tackling over the training course of this conversation also, which is one that I believe is actually under-discussed. One that could if not increase some eyebrows, but could obtain you